Wednesday, November 10, 2021

In Community Liaison Marketing The One Thing I've learned is ... You Get What You Pay For.

 

"Spotlight Senior Services and Living Options is a resources guide to support your independence at home or at a Senior Living Community that can meet your individual needs. We are here to assist you. Supporting Arizona’s Aging Adults and their families for over 20 years!"
Spotlight Senior Services has been a staple in Home Health and Hospice marketing solutions Valley      wide in the Phoenix Metro area and beyond. It is a service solution that is very valuable to me. 

    

What I love the most is the time I to spend and share at the events via their MeetUp Groups for Senior Health Care Professionals. This is networking on 10! You will get the chance to meet so many senior healthcare professionals from every area of the industry.  "If you would like to have the opportunity to introduce yourself, feel free to bring a gift card or give-away to be given by drawing, and you will receive 1-2 minutes at the end of the meeting to share about your services." 
You can do that and it will cost you nothing, as part of their free service offering. 
BUT ... WHY GET SOMETHING FOR NOTHING, WHEN YOU CAN GET WHAT YOU PAY FOR. 

"Membership for Phoenix is $100.00 a year and covers up to 3 people per office and offers an array of benefits such as receiving our monthly e-newsletter, invitation to the monthly networking events, SPOTLIGHT hosting opportunity (upon approval), networking possibilities and posting of your community events on our website and Meetup.com throughout the year!" To me, it's worth it! And if you pay more you get more. Spotlight Senior Services is in the business of:
"Providing Awareness, Support & Solutions!
If you are an health professional, then becoming part of the Spotlight family is the perfect way to reach your target group." 

In addition to advertising in the physical SPOTLIGHT resource guide, you would also be included in: 

* Your own profile page on our website which would give 2-3 paragraphs as an “about us” preview, your logo image, a call-to-action button with live link directly to your website, your main phone number as well as address with map link.  (Other features available for additional cost: Social Media Links, Video Posts, Podcast Posts & Educational blog post)
* Speaking opportunity at our monthly networking events serving Senior Healthcare Professionals.  
* Online digital edition with live links that would direct visitors directly to your homepage, so be sure that you include your website address in your ad creative. 
* Be included in our new Phoenix Mobile App. with live links directly to your homepage. 

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